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Thursday 3 November 2022

James Cameron discusses "Avatar: The Way of Water" and the continued use of 3D technology.

 Avatar: The Way of Water

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Avatar: The Way of Water, one of the most widely anticipated and long-awaited sequels in movie history, opens in theaters in December.

Avatar, which came out in 2009, hardly requires an introduction. According to revenue tracker Box Office Mojo, it has made approximately $3 billion worldwide since its premiere, maintaining its title as the highest-grossing movie ever.

The film's use of technology—much of it original work by filmmaker James Cameron—led to the acceptance of 3D as a storytelling tool rather than a cutting-edge curiosity.

While the original movie was still in production in 2006, Cameron initially announced his ambition to create a sequel. The sequel was initially planned for a 2014 release after the success of Avatar. The Way of Water is almost here, eight years later.

Through a video message, Cameron informed attendees at the recent D23 Expo in California that the movie he was "super-excited to be finally finishing up movie two" in December was well into post-production. Additionally, he disclosed that the fourth installment of the franchise had just begun filming and that the third installment was already far into the filming process.

A broad rerelease of the original movie, which will start playing in UAE theaters on September 22, is 20th Century Studios' final tease before its historic release in December.

Avatar has been substantially remastered and given a higher dynamic range, as would be expected for a production that was so innovative when it was first released. Cameron, a tech enthusiast, would undoubtedly prefer it this way if it were converted to 4K, including some updated, 40-frames-per-second passages, and was made available in all of the newest formats, including IMAX, Dolby, and RealD 3D.

Therefore, it should come as no surprise that the film's technological innovations are cited by the filmmaker as being among its most important legacies.

With a 3D digital camera, "Avatar" won Best Cinematography. According to him, no digital camera has ever won the Best Cinematography Oscar.

"Then, in two next years [2011's Hugo and 2012's Life of Pi], the Oscar-winning cinematographers used the identical cameras."

Despite renowned and outspoken defenders of good, old-fashioned 35-millimeter film, like Christopher Nolan and Quentin Tarantino, who are keeping the format alive, digital cameras are already commonly used in Hollywood.

However, Avatar cannot be considered to have attained the same level of popularity for the 3D format. Thanks to high-profile flops like 2010's Clash of the Titans, which was roundly derided by critics, the 3D model appeared to enter a kind of terminal collapse straight from the 2009–2010 high.

According to the Motion Picture Association, just 15% of movies in 3D were being released in theaters in 2019. Contrarily, 72% of Avatar's revenue, according to Box Office Mojo, came from 3D screens. 

Cameron, a longtime supporter of 3D, believes we shouldn't write off the format just yet. The majority of people seem to think 3D is obsolete, but it truly isn't, he claims.

It's simply become accepted as one of the decisions you have to make when you visit a theater to watch a major movie. It reminds me of color. The introduction of color was a significant thing at the time. Due to the fact that they were in color, people used to go to movies. People flocked to the movies because they were in 3D around the time of Avatar.

"No one will watch a movie today because it's 3D. It had an effect on how movies were presented, which is now generally recognized as part of the zeitgeist.

Even if the statistics seem to indicate that 3D is no longer widely used, it may now simply be accepted. Could the sequel's massive resurgence of interest in 3D movies be Avatar's greatest legacy yet to come? Hedging his bets, Cameron We'll likely learn whether or not people attend Avatar 2 soon.
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